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The Mission


Chasing Food Club is a collective run by Jenny Ly, to share the stories of urban dwellers, myself included, venturing into hunting, gathering and heeding the call of our inner wild.

My mission is to help you make meaningful connections to food, learn about hunting and our wild lands through compelling, entertaining vignettes, great photography, and tried-and-true tips.

I hope to show those against hunting a different perspective, provide those that are curious encouragement to start, and urge the experienced to give back through wildlife conservation advocacy.

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Who Is Jenny?

I’ll admit I associate most memories with the meals I've had during periods of delight, despair, and victory.

For as long as I remember I’ve been searching for that one thing that fuelled my passion. I've attempted to establish interest in a handful of musical instruments, the fine arts, wrestling, woodworking, and even computer coding. While I value those skills, I'm more enthused over a plate of pasta than a paintbrush. At one point, I felt I had no talents beyond eating (albeit doing it well). 

What propelled my curiosity for wild meat was after a dear friend, showed me a video of a bulging Elk for the first time and a week later I had a taste of the Elk. The sweet firm meat prepared raw as a tartare had sealed the deal for me. Furthermore, my city-living-oblivious-self was continuously amazed at the wildlife conservation efforts made possible by hunters and anglers, as well as, the amount of mental and physical conditioning it takes to hunt for my own food. Yup, I think I have finally found my calling.


Why I do What I do

The idea of Chasing Food Club started to form through my desire to live a more purpose-driven life and jump into a path that valued happiness over money. 

The kicker is, I live in a tiny apartment in the glass canyons of downtown Vancouver, I do not own a car and up until recently had never shot a rifle. Fortunately, I've been blessed with a rapidly growing group of extraordinary mentors wanting to help.

My purpose is to serve others by sharing the stories and lessons I gain from these interesting individuals who hunt, gather, and protect our wild lands. Through writing, cooking and storytelling I want to help preserve our hunting heritage and inspire people to also follow the curiosities in their hearts. I hope to start a movement of mindful eaters and encourage you to do what you love and do it often.  

I do not hunt for the joy of killing but for the joy of living, and the inexpressible pleasure of mingling my life however briefly, with that of a wild creature that I respect, admire and value.
— John Madson